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Churn Signals and recovery

See which paying customers are drifting away and what's at stake, then follow up in your own brand, on your terms.

Get started Read the setup guide

Churn Signals, step by step

Pick what happens next: a heads-up for you, a draft to review, or an automatic email.

BB
Bluebird Bakery
S Growth, monthly · customer since March 2025
$79 MRR
Key activity per week · report_published
HighActivity dropped · weekly ruleDetected Oct 17, 04:30 UTC

Key activity fell 74%: 31 a week on average over the 56 days to Oct 3, 8 a week in the 14 days since.

At risk customers
CustomerMRRPriorityNormal → recentLast key activityOutreach
Bluebird Bakery $79 High 31 → 8 a week Yesterday —Draft ready
Harbor Fitness $149 Medium Quiet 30 days Sep 17 Replied
Maple Fair $29 Low Quiet this season Aug 9 Draft ready
When this rule flags a customer Notify mePrepare an emailEmail automatically

Your product's rhythm

Tell OneMRR whether customers use you daily, weekly, monthly, seasonally or every few days. Quiet months outside your season don't raise alarms.

Rules you can read

Activity fell by at least 60%. Quiet for twice their usual gap. Stopped completely. Change any threshold or window; every change is saved as a new version.

A priority, not a prediction

Each customer is compared with their own history. Thin histories are marked "not enough data" instead of guessed, and priority only orders the list. It isn't a probability.

Another rule, on another customer: “No key activity for 30 days, since Sep 17. This customer usually goes at most 6 days between active days, so OneMRR expected some within 14 days.”

Follow-ups you control.

Follow up with customers who may need help, in your own words and your own brand. You decide which signals send email, when it goes and how many go out a day. Nothing is sent automatically until you turn it on.

Automations
What happens when a rule flags a customer. Try it.
Activity droppedFell 60% or more · weekly
Activity stoppedQuiet for 2× their usual gap Notify mePrepare an emailEmail automatically
Send afterTime to come back on their own 1 hour1 day3 days1 week
Sending hoursEmails wait for the next window 9:00 to 17:00 · America/Chicago
Daily limitAutomatic emails a day 20
Automatic emailsCustomers flagged before this was turned on are never emailed On since Oct 2

Draft waiting for your review in At risk.

Maya from Pulse Tasks <hello@pulsetasks.app> To: Ana at Bluebird Bakery A quick check-in from Pulse Tasks
Pulse Tasks

Anything we can help with?

Hi Ana,

Just checking in to see how things are going with Pulse Tasks. If there's anything you're stuck on, or something we could make better, we'd love to hear from you.

Book a 15-minute call

Thanks,
The Pulse Tasks team

Pulse Tasks · 120 Main St, Austin, TX · Unsubscribe

  • Rechecked right before sending: still paying, no cancellation started
  • Never sent to anyone who unsubscribed, bounced or complained
  • At most one email per customer every 30 days
  • Replies come back to OneMRR and to your own inbox
  • Drafts wait in At risk until you approve them
  • Delivery, opens, clicks, replies and outcomes are reported

Learn why customers leave, and what to fix first.

When a subscription is cancelled, OneMRR can send a short email and a one-question survey in your brand. Answers arrive grouped by reason, next to each cancellation, so you know what to fix first.

  1. 1A cancellation comes in

    Stripe · Oct 14, 10:42 AMCedar & Rye cancelled Pro, monthly−$99 MRR at the end of the period
    Before sending Verified Stripe cancellation Customer email on file Hasn't unsubscribed Sending after 1 day

  2. 2Your email goes out

    Pulse Tasks

    Could we ask you one quick question?

    Hi Jo, thanks for giving Pulse Tasks a try. We're sorry to see you go.

    Would you tell us what made you decide to cancel?

    Share feedback

    One question. Less than a minute.

  3. 3They answer in your survey

    Pulse Tasks

    Sorry to see you go.

    What was the main reason?

    Too expensiveMissing featuresNot using it enoughSwitching to another productOther

  4. 4You see why

    Cancellation feedback · last 90 days
    Missing features6
    Pricing5
    Low usage3
    Competitor2
    1. 41 sent
    2. 39 delivered
    3. 30 opened
    4. 19 clicked
    5. 16 answered
  • Company name
  • Logo
  • Brand color
  • Sender name
  • Subject and body
  • Survey question
  • 3 to 8 reasons
  • Optional comment box
  • Thank-you message
  • Send delay
  • “Powered by” on or off

Automatic follow-ups need a confirmed cancellation and the customer's email. Stripe provides both. Shopify confirms cancellations but doesn't share emails, so add them from your app through the API. Wix cancellations are estimated from payouts, so share the survey link there. Compare platforms

What you set up

Revenue analytics only needs a billing connection. Churn Signals also needs to know when customers use your product, so your server reports a few key events.

npm install @onemrr/node

onemrr.identify({ accountId: "merchant_123", source: "shopify",
  externalCustomerId: "merchant-123.myshopify.com" });
onemrr.track({ accountId: "merchant_123", event: "event_published" });

OneMRR keeps only the account ID, the event name and its time. No properties, page URLs, IP addresses or user details. Secret keys are refused from browsers.

Full setup guide

What you can measure

A fixed number of days after each signal, OneMRR records what happened: the customer cancelled, their activity recovered, they're still subscribed, or the signal was dismissed.

  • How useful each rule is: how often its signals end in a cancellation or a recovery, and how many were false alarms.
  • The outreach funnel: sent, delivered, opened, clicked, replied.
  • Emailed versus not emailed, labelled as a correlation, not proof that email caused the result.